10 COURSES · 14 days · FROM $3,000/DAY

AI Adoption Training for Teams

Ten role-based courses that get every team using AI in their actual work: sales, marketing, product, leadership and engineering. Led by Microsoft Certified Trainer Axel Sirota.

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Free consultation · No minimum seats

Overview

Most AI training teaches people to build AI. This path teaches them to use it, in the work they already do. Sales teams learn to research accounts and draft outreach, marketers learn to produce and iterate on campaigns, product owners learn to write specs and analyse feedback, and leaders learn what to authorise and what to question.

Engineering gets its own track. Claude Code, Cursor and GitHub Copilot each get two full days, because the gap between someone who has opened an AI coding tool and someone who is genuinely faster with it is a matter of practice, not of features.

This is the path to choose when the goal is breadth: one company, many roles, everyone moving at once. Every course is standalone, so you can run one for a single team or sequence several across the organisation.

Courses in This Path

Claude for Sales Professionals

1 dayBeginner

Research accounts, draft outreach and prepare calls with Claude. No coding required.

Claude for Marketing Teams

1 dayBeginner

Produce campaign copy, iterate on messaging and analyse performance. No coding required.

Claude Essentials for Product Owners

1 dayBeginner

Write specs, synthesise user feedback and prepare decisions with Claude.

Claude-Powered Product Workflows

1 dayIntermediate

Build repeatable product workflows with Claude, from discovery through to release notes.

Claude for Business Leaders

1 dayBeginner

Set AI policy, evaluate output quality and decide where AI belongs in your operation.

Claude CoWork for Non-Technical Teams

1 dayBeginner

Everyday AI practice for operations, finance, HR and support. No coding required.

Agentic AI-Assisted Development with Claude Code

2 daysIntermediate

Use Claude Code as a working part of your development loop, not an autocomplete.

AI-Assisted Development with Cursor

2 daysIntermediate

Drive Cursor effectively across a real codebase, with the habits that make it faster.

AI-Assisted Development with GitHub Copilot

2 daysIntermediate

Get consistent value from Copilot in day-to-day engineering work.

Claude Code for Developers — Advanced

2 daysAdvanced

Advanced Claude Code: larger refactors, review workflows, CI and governance.

Who Is This For?

  • Companies rolling out AI tools across every department, not just engineering
  • Sales, marketing and product teams who have licences but no consistent practice
  • Executives who need to set AI policy and evaluate what their teams are producing
  • Development teams adopting Claude Code, Cursor or GitHub Copilot in earnest
  • L&D leaders who need a programme that works for technical and non-technical staff alike

Key Topics Covered

Practical prompting for non-technical roles
Role-specific AI workflows for sales, marketing and product
AI policy, output quality and what leaders should authorise
Claude Code in a real development loop
Cursor and GitHub Copilot across an existing codebase
Review, CI and governance for AI-assisted development

Simple, Transparent Pricing

$3,000/day

Up to 10 students per session · No minimum seats

That's up to 75% less than enterprise training providers charge for the same quality. Custom curriculum, live instructor, hands-on projects — all included.

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Frequently Asked Questions

Do our non-technical teams need any coding experience?

None. The six role-based courses assume no coding at all, and they are built around the work each team already does: accounts and outreach for sales, campaigns for marketing, specs and feedback for product. The only courses that assume engineering experience are the four developer ones.

How is this different from the GenAI & LLM path?

That path teaches teams to build AI systems: RAG, fine-tuning, deployment. This path teaches people to use AI tools well in their existing work. Choose this one when the goal is breadth across the company, and the GenAI path when a team needs to build something.

Can we train a single team rather than the whole company?

Yes. Every course is standalone, so a single day for one team is a normal engagement. Many companies start with one department, then extend once they can see what changed in that team's output.

Why two days for the developer tools and one for the others?

The developer courses are hands-on in a real codebase, and the difference between having opened an AI coding tool and being genuinely faster with it comes from practice rather than features. Two days gives that practice. The role-based courses reach working competence in one.

Should our developers take Claude Code, Cursor or Copilot?

Whichever they actually use, and that is worth deciding before booking. If your team is standardising, take the course for the tool you are standardising on. If they are still choosing, we can run a combined session covering the decision before going deep on one.

Can this be customised to our tools and our data?

Yes, and it is what makes the training stick. The role-based courses work best when the exercises use your actual documents, campaigns or tickets, and the developer courses work best against your own repository. We sign an NDA before you send anything, and if your data cannot leave your environment we use a structurally similar substitute.

More questions? Read the full corporate AI training FAQ — 25 answers on pricing, team size, formats and prerequisites.

Ready to Train Your Team?

Tell us about your team and goals. We'll create a custom training plan with the right courses, schedule, and pricing for your organization.

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Free consultation · No minimum seats · 100% satisfaction guarantee

AI Adoption Training for Teams | Claude, Cursor & Copilot